Class

Understand Objectives and Resources

• Be clear what you’re trying to achieve and ensure that everyone on the team understands and agrees.
• Know the limits of your resources and add skill sets rather than do-it-yourself

Build Tools and Messaging

• Determine naming scheme and messaging before building tools. Understand your audiences and what should and should not be used in messaging.
• Website/blog: Not only for pushing out information, but providing content such as photos, templates, contacts, etc. You also want to have your blog, rather than third-party sites, be linked by other blogs.
• Social media: Facebook, Twitter
• Cloud services: forms, email marketing, voice, file sharing

Launch, Evaluate and Adjust

Questions